Protests are intensifying in Nepal against the government's ban on 26 social media platforms. Gen-Z youth have taken to the streets in various locations, including the capital Kathmandu, leading to an escalation of demonstrations. Reports indicate that this generation spends 4 to 6 hours daily on social media and is the most affected by the ban.
Social Media Ban: Following the Nepali government's recent prohibition on 26 social media platforms, protests have erupted in several areas, including the capital Kathmandu. The Gen-Z generation appears particularly angered by this decision, as they are actively engaged on social media for hours daily. The government has stated that the ban will only be lifted once companies establish offices in Nepal, register themselves, and implement systems to curb fake news. This move has sparked both debate and discontent nationwide.
Government's Strict Stance on Social Media
The Nepali government has declared that the banned platforms will only resume operations when companies establish their offices in Nepal, complete registration, and appoint teams for grievance redressal. Furthermore, a robust system must be developed to prevent misinformation and fake news. The government has clarified that companies like TikTok and Viber have agreed to its terms, and therefore, these apps have not been banned. Other platforms must adhere to the regulations to have the ban lifted.
Gen-Z's Dependence on Social Media
Gen-Z, the generation born between 1997 and 2012, who have grown up closely with the internet and smartphones, are considered the most active on social media today. Instagram, Facebook, and YouTube have become integral parts of their daily lives. According to a Vicinotech report, this generation spends an average of 4 to 6 hours daily on social media. Stories, Reels, and short videos are their preferred content formats. This is precisely why Nepal's ban directly impacts these young individuals the most.
Most Popular Apps in India
According to the report, Instagram is the most popular social media platform in India. Following Instagram, Gen-Z users prefer to use YouTube, Snapchat, and Reddit. This trend suggests that short-form video, visual content, and interactive features are more appealing to this generation.
Content Preferences of Gen-Z
Gen-Z users overwhelmingly prefer short video content. Their first choice includes 15-second Reels, 30-second YouTube Shorts, or Snaps. However, if content fails to capture their attention within the initial few seconds, they quickly swipe away. Memes are also extremely popular among Gen-Z. They view humorous and satirical memes on politics, society, and everyday life as smart commentary, not just jokes. The report also indicates that this generation places greater trust in authentic and peer-generated content. Real-time content created by friends or creators feels more genuine to them than branded advertisements.
